NewYork Fashion Week SS14

Back To The Wonderful Land of LCF

Throughout a long summer holiday, i am back at uni starting a new project which is Fashion Forecasting & Brand development for AW 14 & SS 15. In which we are to choose a company and look intensely at their target customer, brand positions, USP, core values and characteristics. In which to achieve and develop a brand extension or brand stretch for that company in a 3000 word report. 

"Branding is not just about individual products, but creates an identity for the company, for consumers, as well as for those who work within the organisation. Branding creates a vision for the company. "

 Hancock, J. 2009. Brand/story. New York: Fairchild Books.

This unit includes extensive use of blogging our ideas, research, and discussions throughout our lectures & seminars. Aswell as GANTT charts to illustrate the timeline of marketing activities and customer mood boards and pen portraits to build our own ideas of the brand we have chosen. I have found looking at WGSN, businessoffashion, trendwatching and style.com a great source to begin my research into the brand i am aiming to base my project on. 

Nottinghill With Love

I do apologise that lack of any posts in the past year or so? I have started uni in London studying Fashion Design. And to be honest, completely forgot about posting on here. But i am back. And it is my end of summer resolution to carry on posting!

The other day my girl Chelsea and I went to Nottinghill to explore the wonderfull little Boutiques, shops and gelato cafes. Oh and ofcourse the wonderful Portobello Market.  Firstly visiting Sabastiano Barbagallo that sells a beautiful collection of antiquities from Tibet, Chine and India. I am honestly say i can spend all day in that wonderful shop. There are so many hidden little treasures that you can take your eyes away from searching around for beautiful old shop. I have bought i few little jewellery pieces from here.. which always reminds me of being back in markets in Bali. 

Walking along Portobello we came to the one and only Gelato Mio, where i was desperate to get Gelato after i am pineing after Italy at the moment, we had some wonderful Italian Gelato here. Which i must recommend trying the Watermelon sorbet on a hot day. They sell a wide selection or scrumcious Gelato ranging from biscotti, coconut, hazelnut, blueberry, pistachio to the one and only cookies & cream. 

Walking down Portobello road with our watermelon and biscotti gelato we found some wonderful finds on Portobello Market. Fabulous antique teacups and china sauces in delicate pale pinks, blue and cream which would go beautifully well with macaroons from Laudree. I would very much suggest going to Nottinghill on a Saturday when the whole of Portobello is packed with stalls, even though it is full of tourists.. It gives you the Nottinghill vibe of 

unique stalls selling the most crazy wackiest
paintings to the beautiful stalls full of pearls, beads and venetian masks. Including a table full of antique cutlery. 

         

I was wearing pretty much everything from Topshop as always.. 

Denim Jacket- Topshop

Yellow top- Topshop

Shirt- Topshop

Shoes- Topshop

Bag- Michael Kors

Jewellery- Tiffany, Italy, Bali, Thomas Sabo, Markets